Bert Jacobs Named as TRANSform Keynote Speaker!

Bert Jacobs, co-founder and CEO of the $160 million lifestyle brand Life is Good, is the keynote speaker for the 2025 APTA TRANSform conference Sept. 14-17 in Boston, MA. From humble beginnings 30 years ago when Bert and his brother John started the company and sold T-shirts on the streets of Boston, the brothers champion the same mission today: to spread the power of optimism.

Life is Good donates 10 percent of its annual net profits to the Life is Good Playmaker Project. The organization helps more than 1 million children overcome the impact of poverty, violence, and illness each year. In making their organization a fully integrated for-profit/non-profit model, the brothers are using their business as a vehicle to help as many people as possible.

Bert has shared his transformative message at a wide range of gatherings and leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He will be sharing those stories at TRANSform.

Learn more and register, book hotel rooms, and view the program.