MARTA Contracts INIT for AFC 2.0 Fare Collection

The Metropolitan Atlanta Rapid Transit Authority (MARTA) has contracted Innovations in Transportation, Inc. (INIT), to implement its Automated Fare Collection system, AFC 2.0. The system aims to integrate contactless payment options across various transit modes, incorporating bus, and heavy and light rail.

“First and foremost, this new, state-of-the-art fare collection system will improve service and provide customers with a better overall experience,” said MARTA General Manager and CEO Collie Greenwood. “And from our side, AFC 2.0 will allow us to further optimize our operations and increase farebox recovery. It’s a major win for both MARTA and our riders.”

MARTA’s collaboration with INIT will introduce a unified, contactless tap and go service. Passengers can tap to ride at fare gates in MARTA rail stations and at more than 1,800 fare validators at rail stations, BRT, and light rail station platforms, and onboard non-Rapid vehicles.

Included in the contract are more than 275 ADA-compliant ticket vending machines. Cash-reliant travelers will be able to pay fares using new onboard fare boxes from Genfare, which will be integrated by INIT into the AFC 2.0 system.