MTD Partners with StreetMetrics on Transit Advertising Analytics

The Champaign-Urbana Mass Transit District (MTD), IL, has announced a partnership with StreetMetrics to deliver advanced transit advertising analytics. The collaboration makes MTD the first public transit agency in the U.S. to leverage StreetMetrics’ analytics platform. 

By providing access to impression data and detailed audience insights, the partnership will enable MTD to measure the impact of advertising on its fleet of 118 buses and 34 digital kiosks. 

“StreetMetrics’ platform enables us to provide advertisers with advanced data that brings transit media on par with other formats like social media and billboards,” said Karl Gnadt, MTD managing director/CEO. “This ensures our advertising solutions are competitively priced and deliver measurable value, while also allowing us to better support organizations aiming to engage and inform our community.” 

Historically, MTD relied on ridership data, which only accounts for passengers. With StreetMetrics, MTD can quantify exposure to advertising assets across the broader community, delivering data that empowers advertisers to optimize their campaigns and achieve better results. 

“Partnering with Champaign-Urbana MTD marks a major milestone in transit authorities,” said Michael Steinberg, CRO of StreetMetrics. “By utilizing StreetMetrics’ platform, MTD can offer advertisers real-time insights into their campaign performance and deliver the level of transparency and accountability that today’s advertisers expect. We’re excited to work with MTD to set a new standard for transit advertising in the U.S.”