Hampton Roads Transit Standardizing, Improving Bus Stop Signage


Hampton Roads Transit, Norfolk, VA, is replacing hundreds of bus stop signs as part of a pilot program to standardize its signage while emphasizing visibility, prioritizing sustainability and minimizing vandalism

The newly designed signage includes a single panel with the bus stop number prominently featured in large font at the top of both sides. All signs will be printed on reflective vinyl for greater visibility and reinforced with anti-graffiti overlaminate to make cleaning easier and more effective. All route information will be displayed on the side facing oncoming traffic. The other side will feature a QR code linking customers to real-time bus information and HRT’s Am I Clean program.

The design will make it easier to implement future changes and save costs. For example, stickers or decals can easily be placed over an individual section without needing to replace the entire sign.

Pending a successful rollout and positive customer feedback, the agency’s goal is to install the new signs at all bus stops system-wide over the next year.